How Do I Make AI-Generated Content Sound Like My Brand?

The number one complaint about AI content: "It doesn't sound like us." That's a fixable problem — but it requires more than a prompt that says "professional but friendly."

Build a voice document

Document 5–10 phrases you always use, 5–10 phrases you never use, your stance on emojis, capitalization, and humor, and 3–5 example posts that nail your voice. Feed this to any tool that supports custom tone.

Use real examples

Tone descriptions are abstract; examples are concrete. Three of your best-performing posts teach an AI more than a paragraph describing your brand.

Edit ruthlessly on the first pass

Every AI-generated post needs a human pass for tone and accuracy. The goal isn't zero editing — it's reducing editing time from 30 minutes to 3. If you're scaling across channels, a structured framework for repurposing pairs well with a strong brand voice.